This is a testament to how much money there is to be made in the e-cig biz. This ad will air during the Super Bowl. Imagine how much that costs. Vapor Zone is a subsidiary of the International Vapor Group, Inc. IVG manufactures, distributes and markets products by South Beach Smoke, EverSomoke, NutriCigs and Vapor Zone. These are said to be some of the biggest names in in e-cigarettes.
IVG was started in 2009 in Miami Lakes, Fl. and has been expanding ever since. IVG's products are sold on-line and through authorized retailers around the globe. Each of their brands were developed to suit a particular customer profile as they recognize that each individual has unique needs regarding the way in which they want to quit smoking. Their products were created to address those needs.
According to ZoomInfo, IVG employeess 100-250 employees and rakes in $25 - $50 million dollars a year. IVG's CEO, Nick Molina, was interviewed on Bloomberg TV: E-Cigarettes Growth Lights Up.
It is nice to see how a company that started out small in 2009 has grown to the point they can afford to run an ad during the Super Bowl.
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